If you new to running then the logical place to start is a running store. You may want to avoid the larger sporting good chain stores and make the trip to a running shoe store. You may pay a premium, but you are more likely to be serviced by a salesperson that actually know what their talking about. Once you become comfortable with a particular brand and model you can save time and money buying your running shoes online.

Here are several suggesting when buying running shoes.

1. If you plan to run then you need a running shoe. Sneakers, tennis shoes, aerobic and basketball shoes are not designed to give you the support for running. Running shoes have one purchase running.
2. Plan to spend some time learning about the different models and their advantages. You're talking about the well-being of your feet, legs and even back. Running can be abusive to your body, that's why buying the right running shoe is so important.
3. Work with a salesperson that is a runner. They can give you their personal experience and expertise.
   
4. Don't just rely on the salesperson. They may have an agenda related to getting you to spend the most money. You need to personally make a close examination of the shoe. Check the support, tread width, firmness and gel cushioning.
5. Bring the pair of sox you plan to run in. You want the best fit possible, and that requires having the right sox.
6. If you have been running bring your old shoes. If gives the salesperson better insight into your style and technique. The wear of the shoes will help to determine specific needs.
7. If you are just starting out don't think you need the least expensive pair. It is about cushioning and stability and preventing injuries. Saving a few bucks could be detrimental in the "long run".
8. Check out the lastest running shoe ratings and reviews.
9. Actually run in the shoe. Let the salesperson watch you run. He may notice that a particular shoe is wrong for you.
10. Inquire about the return policy. Most running specialty stores have a liberal policy is the shoes are returned relatively new.

Buying running shoes can be confusing, but by following a suggestion above you should end up with a pair of running shoes that will get you off on the right foot.